The work centers on the aesthetics and formal peculiarities of advertising as the main instrument of propaganda. Each advertisement can be viewed as a model representative of the whole industry. But having taken this ready-made product it would be virtually impossible to concentrate on its structure as it is too deeply rooted in the everyday life...
The film focuses on the experience of the author's failure. Attempts to apply existing criteria of success to their own practices, or to somehow borrow from the outside the strategies of successful behavior, fail. The author must acknowledge the inability to meet his own needs, while remaining within the art system.
There is a set of videos that illustrate our investigation of interior and exteriors paces of the great monument of constructivism – the House of culture ZIL. Our activity is spontaneous reaction to the specific place or object that ZIL offered us.
The story about an alien who tries to understand the mystery of human society through mimicry while associating with individuals from different social strata.
